TANG OLE!



so, while i was at OGILVY, SAO PAULO, i worked on tang...a lot! my partner and i were working off of the tv campaign that had the tag (translated to): KIDS WIN! well, it all had to do with kids making these crazy tang popsicle machines out of things they could find around their garage or whatever. it was so much work, and every few days we were coming up with new machine ideas and, since it was illustration based, i was at the agency literally all night for each round. we finally got the client to really like our third round of drawings...a LOT! so much so, that they actually built the crazy machine illustration that i made. which, let me tell you, is freaking awesome!!! so here ya go...the illustration tranformationnnnnnn!