this is our ONE SHOW entry for LONG'S HORSERADISH. this is pretty much an unknown brand and we had to create an identity for it and position it as a high end, (semi) gourmet product. soooooooo, we decided that we wanted to own ETIQUETTE. etiquette in reference to dining, golf, elevators, subways, drinking...everything. Through location specific print, stickers to add-on to ads/posters/signage, interactive dining tables etc, Long's=Etiquette. Just in case its hard to read, here is a LINK to it on you tube so you can see it in fullscreen.