So, Campbell's isn't really in any trouble. They have incredible brand recognition and just want to expand to reach more people. They ARE in serious competition with Progresso right now and are arguing the differences in product down to the way that the soups are condensed, which to me, its totally ridiculous. So, instead of targeting their already established customers and soup lovers in general, we wanted to target people who are VERY tight on cash and have the potential to become life long lovers, while showcasing Campbell's variety of flavors. SOOO...i present to you, Campbell's for college/post college kids: HEED YOUR SOUP CONSCIOUS!!!