this is a new product from TANG...you can mix the pouches into juice as normal, or you can freeze it to make popsicles. we did the print to go along with a commercial already in production that shows kids building cool shit from normal stuff, that makes popsicles...its really a sick spot and the tagline translates to "kids win." these particular print ads are not going to be used, but i really liked doing them. the client liked the idea but we ended up taking it to another level, and that spot is being produced. its been a lot of fun working on this particular brand because they let us do fun stuff.