we've been working off of an already existing campaign for ketchup. the main idea is combining two different foods using the DELICIOUSness of ketchup. here we have two interactive print ideas: the first one, the dice pop out and can be folded, using no adhesives, into dice with different meal options. one kids gets to roll each, and all you need from there is ketchup. in the second one, the bottle of the ketchup label peels off, and there are individual magnets with different foods written on each one. the whole piece sticks to the fridge, and kids can place the food magnet they want into the ketchup bottle to let mom know what to make. next is a bunch of miscellaneous web and promo stuff...you can read about them when its enlarged.