DUPONT FRONT




this is a series we worked on for a new product called FRONT, it is targeted soley to sugar cane farmers. there are only about 300 farms here in brazil, so we got to do some fun stuff for our target audience. the product is an herbicide that provides equal crop coverage from weeds. we went the route of "safe from invaders" for the space invaders print, and "protects even the toughest corners" for pacman. in portuguese, it sounds much better :) we also have a microsite for the games but my fav part is the direct mail. you can read it if you click on it.